Roles and Responsibilities Chief Executive Officer: Responsible for signing checks and documents on behalf of the company Evaluates the success of the organization Reports to the board.
Watkins has been a Licensed Massage Therapist in the State of Oregon since Julyand has run the business from a home-based location since then. The business has consistently been profitable since its inception. This massage therapy business plan is being used to explore the cost effectiveness of expanding by moving the business into a downtown location.
This would make the services more accessible to people who work full time, and also make the office more convenient for clients with medically-ordered massage therapy. Billing insurance companies for medically required massage is lucrative, but the nature of the therapy — usually 15 to 30 minute sessions, focused on a specific body area, with a short-term duration — makes it imperative that the clients can get in to see the therapist over their lunch hour or during their work day.
Mission Our mission is to run a profitable business by providing therapeutic massage in a caring, professional environment. We are mindful of the overall experience — using quality oils and lotions, appropriate scents, and business plan template for home health care music, nature sounds or silence — as the client prefers.
Find other LMT or other personal service provider to sublet space in new location.
Keys to Success Professionalism: Watkins has been a Licensed Massage Therapist in the State of Oregon since July,and has run the business from a home-based location since then. In the years since first obtaining her license, Ms. Watkins has consistently taken more Continuing Education classes than required to continue her degree, and has studied a wide variety of massage and other therapeutic techniques, including: An initial and expensive!
Watkins establish an initial clientele, many of whom are still clients, some of whom she continues to offer in-home service. The bulk of her clients come to her home office, and her advertising has been primarily word of mouth for a number of years.
Volunteering to work at local track and bicycle events in the late 80s established her reputation as a Sports Masseuse, and attracted another group of long-term repeat clients. Watkins became affiliated with the American Health Specialties Network, whose website is: This increased her exposure to clients with health insurance coverage that have Alternative Care coverage, and also greatly decreased the time lag and difficulties usually associated with filing insurance billing claims.
Ms Watkins is now looking at moving to a downtown location, to further increase her availability to short-term clients referred my medical professionals.
Services Healing Touch Massage offers therapeutic massage services. Market Analysis Summary The planned move to a downtown location will facilitate access by clients recovering from injuries.
We have identified this as a lucrative target market because they usually are funded by insurance claims, and represent repeat visits for a duration of up to one year.
Because this group very often needs multiple, short sessions for a series of weeks or months, a downtown location would make us convenient for mid-day appointments.
It is also quite probable that other clients who work during the day would be more likely to book a day-time massage when we are more conveniently located to their place of work. Since the number of day time slots far exceeds the number of evening slots, this is increased business we would be able to book in addition to our current clients.
Market Segmentation Clients who come for massage fall into four basic groups: Clients recovering from injuries or accidents Often also seeing a chiropractor or physical therapist more often referral from chiropractor Frequently paid by insurance Usually insurance will pay for short-term therapy only, although clients will sometimes supplement out-of-pocket Clients pampering themselves Sometimes have chronic pain or old injury issues Massage 1 — 4 times a month for relaxation Clients who prefer alternative health care Use massage as preventative health care Use other alternative practices — e.
Besides the obvious differences in the style of massage each of these prefer, they also represent separate groups for marketing and retention purposes. The Injury recovery group is usually referred by a Chiropractor, self-referred through our listing on the American Specialty Health Network site, or referred by another client who found massage helpful during an injury recovery.
So the marketing to this audience is done indirectly, through the referring parties. While car insurance will typically pay for massage for only a limited time period less than one yearmany health insurance policies now have Alternative Care coverage with a renewable annual maximum.
The rapid turnover of this group is offset by the fact that they will pay top dollar per session. The key is to keep getting new referrals.
Clients who have the disposable income to indulge in massage for self-pampering or relaxation are the core of our long-term repeat customers.Offering home health care services means having a detailed business plan at start up that is similar to this one.
Wheatland Health Services offers a unique combination of premier home health care and community-based social services to Southeastern Kansas.
Market research indicates that there is a. CONFIDENTIAL Template Business Plan This is a business plan; it does not imply an offering of securities.
All information within is accurate to the best of the knowledge of the authors. However, this is a working document related to a cooperative under development.
Information may change.
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