Marketing strategy of acer computers

History[ edit ] The first Chromebooks for sale, by Acer Inc. In DecemberSamsung launched a Samsung Chromebook specifically for the Indian market that employed the company's Exynos 5 Dual core processor. That complaint dissipated later in reviews of machines from Acer and Samsung that were priced lower. A desktop version, called a Chromeboxwas introduced in May

Marketing strategy of acer computers

Tweet In Budapest, Hungary on Friday, the Acer group unveiled its strategy for marketing and identity-branding for all of its consumer computer labels.

TBR analyst John Spooner remarked to us earlier this year that Acer looked to be arranging itself at the top of its brand pyramid, ahead of Gateway and Packard Bell, and eMachines. In the new conglomerate, it looked like all the brands would retain their identities.

Marketing strategy of acer computers

Last April, the group showed signs of finalizing its strategy when Gateway launched new notebooks that appeared to be geared toward the enthusiast crowd. Friday, Acer group announced that Gateway and Packard Bell are closely aligned with "user segments for whom the PC is a necessary instrument in their daily social lives In its transition to Acer ownership, Gateway sold its professional divisions to MPCand ended its famous direct sales modelmoving into pre-made consumer machines.

Acer hopes the brand will maintain a reputation for being simple and easy to use. While time and acquisitions have all but removed Packard Bell from the US, the brand remains strong in Europe, with its Easynote line of notebooks, that take an atypical approach to design.

Recently, Packard Bell announced a full line of new products, using such descriptors as " hedonism Since the latter brand was already a subdivision of Gateway when it was acquired by Acer, it will likely remain a subset.

Finally, the Acer brand, which this year has pulled up behind HP and Dell into the position of third largest PC seller in the USwill seek to "simplify my life through technology.Acer deals in computers and electronics under four brands named Acer, eMachines, Packard Bell and Gateway.

Here is the Marketing mix of Acer shows how it believes in delivering qualitative and affordable products made with the latest technology for the benefit of the consumers. Lacking the high speed and inventory turnover rate of Dell's direct distribution strategy, Acer is unable to offer the kinds of prices that Dell is advertising in their promotions.

To sustain any sort of margin, Acer is forced to price their laptops at a slightly higher plateau than Dell. The performance criteria are also explained from their website in the following table: While this is a sensible idea to provide some uniformity of HDR in the desktop monitor market, we .

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is considered to be one of the innovators in the computer industry. It brought about different changes to the industry; these changes are still visible in the present. Acer Marketing Mix Analysis This Case Study Acer Marketing Mix Analysis and other 64,+ term papers, college essay examples and free essays are available now on Autor: JSmith • December 28, • Case Study • 1, Words (5 Pages) • 2, Views5/5(1).

Marketing strategy of acer computers
Acer Marketing Mix Analysis - Case Study